Top Free-to-Play iOS Games in the UK: Q1 2025 Performance

In the first quarter of 2025, the top free-to-play games on the iOS platform in the United Kingdom demonstrated varying performance trends in terms of downloads, revenue, and active users. This analysis, powered by Sensor Tower data, provides insights into these trends.

Royal Match from Dream Games saw a steady weekly revenue, fluctuating between $900K and $1M, peaking at around $1.2M at the start of the quarter. Weekly downloads started at 32.5K, gradually decreasing to about 19.8K by the end of March. Active users showed a peak at 600K mid-quarter, before declining to approximately 499K.

Candy Crush Saga maintained a consistent revenue stream, starting at $1M and slightly increasing to $1M+ by the end of the quarter. The game experienced a decline in weekly downloads from 19.8K to 11.8K, while active users dropped from 566K to 533K.

MONOPOLY GO! by Scopely, Inc. had a notable revenue peak at $997K in early January, with fluctuations between $600K and $900K throughout the quarter. Downloads decreased from 34.7K to 14.9K, and active users also declined from 523K to 394K by the end of March.

Coin Master from Moon Active showed a revenue peak of $1M at the quarter's start, with variations between $600K and $900K. Downloads started at 13.7K and slowly increased to 9.5K, with active users stabilizing around 144K.

Finally, Roblox had a sharp revenue drop from $1.3M at the beginning to around $78K by the end of the quarter. Downloads decreased from 59.5K to 25.2K, while active users remained robust, peaking at over 3.4M and ending the quarter at 2.8M.

For more detailed insights and trends, visit Sensor Tower's comprehensive database.